CC SAMF announces minor changes and new sponsor for 2010 Ha'il Baja

SAUDI ARABIA HA’IL BAJA  (Ha’il Rally 2010…The Great Nafud Challenge), February 16th-18th, 2010

2010 FIA International Cup for Cross-Country Bajas, round 1


For immediate release

Wednesday, January 13th, 2010





·         Abdul Latif Jameel Toyota signs diamond sponsorship for Ha’il Baja

·         Saleh Al-Saleh set to drive new Saudi-built Toyota FJ Cruiser Racer


RIYADH (Saudi Arabia): The Saudi Arabian Motor Federation (SAMF) has confirmed that the route for next month’s Saudi Arabia Ha’il Baja will feature minor changes and improvements, but is based upon the successful format that was so well received by competitors in 2009.


This year’s opening round of the 2010 FIA International Cup for Cross-Country Bajas takes place on February 16th-18th under the patronage of HRH Prince Saud Bin Abdul Mohsen Bin Abdul Aziz, Governor of Ha’il, President of the Supreme Commission for Ha’il Development and the Head of the Supreme Commission of the Ha’il Rally.


According to Mishaal Al-Sudairy, the President of the SAMF, the total distance of this year’s event is 834km, with 509km being run on selective sections through the An Nufud desert in the north-central region of the Kingdom of Saudi Arabia. Road sections will total 325km.


“We have made around 15% changes to the first stage and modified the start of the second stage, but the rest is similar,” admitted Al-Sudairy.


The Saudi Arabian Motor Federation runs Saudi Arabia’s premier off-road motor sport event as a partnership with the Supreme Commission for Ha’il Development. The organising committee has now agreed an exciting deal with Toyota to be the official car for the Saudi Hail Baja and Abdul Latif Jameel, the Toyota dealer, is the diamond sponsor for this year’s rally.


The exciting sponsorship tie-in was announced recently in Saudi Arabia by Prince Abdullah bin Khaled bin Abdullah Al-Saud, the deputy of the Supreme Commission for Ha’il Development, Mishaal Al-Sudairy and Faisal Abdullah, vice-president of Abdul Latif Jameel (ALJ) Toyota.


“I would like to thank the Supreme Commission for Ha’il Development for their invaluable ongoing support and partnership to enable us to run the Ha’il Baja,” added Al-Sudairy. “I would also like to welcome Toyota on board as a valuable sponsor for this year’s Baja.”


Faisal Abdullah also confirmed that ALJ-Toyota has its own Toyota Rally Team Saudi Arabia and will participate in the Saudi Arabia Ha’il Baja using Toyota FJ Cruisers. Two versions of the new Toyota have been developed – a Toyota FJ Cruiser Proto and a Toyota FJ Cruiser Racer.


Saleh Al-Saleh will drive the Saudi Arabian-built FJ Cruiser Racer with co-driver Amr Al-Refai. The Toyota FJ Cruiser Proto has been built in Europe, specifically for events like the Saudi Ha’il Baja.


Competitive action gets underway with a timed Prologue stage on Tuesday, February 16th.  Legs two and three will run through the An Nafud desert to the north and west of Ha’il on Wednesday, February 17th and Thursday, February 18th.


Further information is available from the Saudi Arabian Motor Federation, PO Box 87881, Riyadh 11652, Kingdom of Saudi Arabia, Tel: + 9661 477 1035, Fax: + 9661 477 1050, E-mail: info@samf.gov.sa or Hamoud Al-Jabry, Technical Advisor, Mobile: +966 560 623436 or + 966 546 677660, E-mail: aljabri@samf.gov.sa, or coolmoodz@hotmail.com.




For further media information:

Neil Perkins, 2010 Saudi Arabia Ha’il Baja International Press Officer, NDP Publicity Services, Mobile: + 44 7831 123153, E-mail: ndppublicity@googlemail.com. www.ndp-publicity.com (press releases).




Date issued: 13/01/2010

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